7 Ways to become the best digital marketer

Digital marketing is becoming more and more popular with advertisers. And rightly so, as more products have become digital, like TV and radio, and big data being used more widely to boost results. It is indeed a very vibrant and profitable field to get into.

With thousands of competitors and more and more people moving their business completely online, you want to be able to stand out. These tips are not just for the digital marketer who would like to impress their employer, they are also useful for the independent digital nomad.

No one wants to be second best, so here are 7 ways you can become the best digital marketer, ever.

1. Attend networking events

Although it is possible to get information from various sources, such as online or in books, nothing can replace a live professional conference. These conferences provide an opportunity for global industry experts to speak and offer tips and elaborate on industry specific topics. You can get a glimpse into what direction the industry is headed and you have the opportunity to meet other marketing professionals. These events usually includes seminars, workshops and interesting events that enhances your understanding of what you need to do and why, as well as your skillsets.

2. Learn from digital marketing brands and entrepreneurs

There is a lot of informative content out there from other brands and entrepreneurs. These thought leaders have invaluable knowledge and experience in the industry and they know how to make their content easy to find, so it is very assessable for beginners. Following these sorts of people will help you to keep up with trends and new strategies that will help move you toward success.

3. Connect with like-minded individuals

A large part of what you do as a digital marketer is developing communities online. Being a part of an active community of like-minded leaders online or offline will not only assist with your development as a marketer, but is vital to your success. The right community can motivate you, assist you if you need assistance and help you gain confidence in your abilities. This is also a great way to become aware of new strategies, trends and processes in your industry.

4. Find a digital marketing internship

This is a great way to not only gain some professional experience, but is also an opportunity to learn from both the mistakes and the successes of the marketers you are working with. An internship can also help you to expand your portfolio, experience and preferences. You will also have the opportunity to see first-hand how more experienced marketers handle the roadblocks that come in their way.

5. Become a member of a professional body

Being a part of a professional body will help you to stand out from the competition if you are trying to land that dream job. Of course you do not need to do this if you wish to work independently. In order to join one of these bodies, you would normally need to complete some training or certificate program that would usually cover some aspect of digital marketing, like SEO, PPC marketing, email marketing and social media management.

6. Stay up to date on the state of digital marketing

As social media platforms evolve and consumer trends change, digital marketers need to keep up with the changes and respond quickly. This means changing the way we interact with our audiences quite frequently. You will need to keep up with not only the latest acronyms but also how technology, such as AI, changes the way people search and do things online. So, in order to be a successful digital marketer, you must be very adaptable. Make sure that you are staying up to date with issues, valuable content and updates. This is not difficult to do since there is so much information available that are created by industry leaders and other professionals in this industry. Podcasts, blogs and even YouTube videos can easily be added to your daily routine to help you stay on top of trends.

7. Practice continuous learning

Having a mind-set of learning new things every day is essential in your career as a digital marketer. As the industry evolves continuously, so should your knowledge base. So, follow your curiosities, take advance of training sessions, sign up for online courses and webinars and read books, professional publications, and blogs. Also, be curious enough to learn more and more about your audience.

Which of our tips did you find most useful? Do you have any tips you would like to add? Tell us about it in the comments section.

About the Author

Taneallea Feddis,

Founder/Managing Director, BlackWall Consultants

She is an educator, website designer and content marketer.​ She helps entrepreneurs develop their business through coaching and developing their digital strategy. She is passionate about teaching new skills to others, and her goal is to encourage and assist Caribbean businesses with their digital transformation and sharing in their success stories. Click here to learn more about Taneallea Feddis.